Summer and Autumn 2022, Volume 3 - Number 2
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Corresponding Author : Ghaffarisadr، Seyyed Iman ؛ Writer : Mohammadi، Sardar ؛ Nobakht، Farzad ؛
(13 page(s) - From 85 to 97 )
Keywords:attitudepurchasing intentionCause-related Marketing (CRM)Cause-Brand fitDonation Proximity
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Writer : Rahmati، Sara ؛ Razavi، Maliheh Sadat ؛ Corresponding Author : Behboodi، Omid ؛
(12 page(s) - From 98 to 109 )
Keywords:Visual attentionBrand Recallbrand usage experiencefour and five star hotels in Mashhad
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Writer : Kazemi Saraskanrood، Zahra ؛ Corresponding Author : Ghafouri، Zahra ؛
(13 page(s) - From 110 to 122 )
Keywords:Tehran Stock ExchangeInvestor's behaviorCapital MarketSelf-attribution biasOverconfidence bias
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Corresponding Author : Hoseini، Seyed Rasoul ؛ Writer : Taghavi، Hadi ؛ Hoseini Sano، Seyed Amin ؛ Dashtbani، Yavar ؛
(16 page(s) - From 123 to 138 )
Keywords:AdvertisingMobile Social NetworksMeta-synthesisadvertising acceptanceperceived content
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Writer : Haddadian، Zohre ؛ Bakhti، Arian ؛ Corresponding Author : Konjkav Monfared، Amir Reza ؛
(13 page(s) - From 139 to 151 )
Keywords:TouristAttractivenessdestination loyaltyAuthentic prideperceived coolness